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Some experiences are uniquely New Zealand and have become part of the country's identity. They offer insight into the culture, landscapes and traditions that help define life here.

These experiences may include watching the All Blacks perform the haka before a test match, visiting the Waitomo Caves to see the glowworms, exploring Hobbiton, or spending a night beneath the stars of the Aoraki Mackenzie International Dark Sky Reserve. While very different in nature, each reflects a distinct aspect of New Zealand and its place in the world.